Know about Green Marketing!

  Green Marketing Each time the competition is bigger and costs more to differentiate from the rest, except for very remote characteristics that costs to shape. Given the lack of differentiation regarding competition, brands apply different techniques, either through changes in the good or service or by performing marketing actions that come to position in…

Importance of Neuromarketing

  Neuromarketing studies the brain processes of people and their changes during decision making in order to be able to predict the behavior of the consumer. 95% of purchasing decisions occur in an unconscious and irrational way. We connect with brands at the neural level on three levels: rational, emotional and instinctive. Depending on the…

Interactive Marketing

It works with the techniques and tools provided by the technological supports. The definition of interactive marketing simplifies the use and use of different communication techniques based on media and technological means such as the Internet or mobile telephony. The advantages offered by interactive marketing make it possible for the users themselves to be involved…