The best solution to promote the business and make it visible more people. For that we must start with a key information: the traffic we have. This information will tell us the interest that our products generate, if the prices established are not correct and if the brand connects with the public.
Let’s look at some strategies that do not need much investment or anything to promote your business:
Every entrepreneur needs to have an extensive network of contacts, and if he does not already have it, he must start to create it. LinkedIn, for example is the ideal tool for this, although there are also other social networks.
So tell them about your online store and tell them what you sell through your personal profiles of Facebook, Twitter, Instagram and all the social networks you have.
On the other hand, send them to your closest contacts (friends, colleagues and family) an email, with a link to your website and ask for an opinion. You need to know different opinions and improve details that remain. Then tell them to share the link so that more people know you.
If you want to get traffic fast, paid advertising on social networks is the best option.
Facebook is the most recommended because it has more users and, therefore, where you have more possibilities to reach your target audience.
Facebood Ads would be ideal for those business owners who know by name who their customer profiles are and knows their tastes.
Another social network, which works very well with paid advertising is Instagram. You can post all the photos you want and reach a large number of people thanks to the hashtags. Your ad will be in the users’ news feed and will bring traffic to your store.
Instagram is mainly aimed at businesses where the visual becomes important, such as the world of fitness, food or fashion.
Guest posts or guest articles have become a very effective strategy in recent times. Writing a guest post on another blog (with more visitors than your own and with more authority for Google) can open many doors: positioning you as an expert in your industry, gain visibility, get traffic to your blog through links and upload to the Google ranking (Get more authority).
So a good strategy would be to look for magazines and blogs where you post your posts and allow you to add your links to your blog or page.
You can also create a story, using the history of your business or the benefits of some product you sell, make an interesting article to be published in any medium or request an interview.
If you have contact with other companies that do not compete directly with you, and have a great ability for sales and business, partnering with them can be advantageous.
Look for like-minded brands that appeal to your ideal audience. For example: You can sponsor an event or create a contest and reward the winner with your product.
Youtube and Instagram are the networks that work best and work especially in businesses related to fashion, technology, beauty, etc.
Compare and analyze results
Now, after trying all these techniques, it’s time to see if the traffic to your online store has increased. No doubt the statistics will be better, but now you must focus on what method works best and redesign your strategies.
Using these tools can help you improve or increase your sales, but most importantly, never give up.