Being a blogger is fashionable, more and more and that can be seen in the number of blogs circulating on the internet. But one thing is to have a blog and another very different is to have many readers and that these end up becoming customers or prescribers of your brand, your products or services. This time I bring you 10 tips to make a good blog and win readers and future customers.
Extension of the holder
Although there is no general rule for the extension of titles, the ideal is 60 characters, avoid headlines that are too long and be concise in this part of the text, one of the most obvious reasons is that if it is too long we make it confusing And, as a consequence, people discard their reading.
Strike the attention with the holder
Titles are 80% of the success of a post. The content is very important but if you do not draw attention you will not receive the interest you deserve. If you do not choose titles that catch the attention of the reader you probably will not get the number of visits that the post deserves.
Program your posts well
The organization is one of the best allies to achieve a successful and effective blog. To do this, you must create a well defined structure and be constant in your publications, otherwise you will lose the public interest.
Tuesdays and Wednesdays are the most popular days to post the posts of your blog
Or check if it works best for you to post on weekends. The percentage of published post is 13% but receive a 32% of visits according to a study carried out by trackMaven
Uses bullets and numbered lists
Another factor that must be taken into account and also related to the organization is the use of bullets and enumerations. These two elements will make the articles of your blog easier to read and more attractive to readers, make them enjoy reading your posts and stay to see your blog.
In addition if you handle well the bullets and the numbered lists with the other components and elements that are inside the text, this will give an aesthetic and differentiating touch to your blog.
“The good, if brief, twice good”
Have you ever read an article and are looking forward to reading more? Or on the contrary: have you stopped reading because it seemed like that post was endless? What is the perfect extension for a post? According to experts in SEO, you could consider that between 1,000 and 1,500 words is a fairly acceptable extension for a post.
In addition to including text in your publications do not forget that it is also important to insert images and videos. Uses in each post a coherent ratio between words and images: a longer article will need to be accompanied by more images than one short to decongest reading.
Stay active and attract traffic to your blog
Getting traffic and retaining loyalty to your readers is of great importance for the survival of your blog. Once you’ve created your articles you’ll need to give them a certain degree of visibility so they know you’re in the digital world. To do this, you must be constant and transmit to your audience a continuous activity in time, nothing serves to attract traffic to your blog if you are not active offering content of value and renewed.
Everything you post on the web ends on Twitter, Facebook, Instagram or Pinterest. Therefore, it is very important to share your content in social networks to have greater visibility and ultimately attract traffic and new readers to your blog.
Build your audience
The audience is those people who frequently visit our site, recommend it, subscribe to our database and interact with us and with the other followers. The type of audience will completely define your blog, depending on which audience you want to target, your content will be in one way or another totally different.
When creating your blog you must be very clear about the subject you are going to address and what type of people you are going to address (age, profession, language …).
In short, it is a matter of segmenting and knowing very well the audience that you are going to address. Once you have defined your audience you can make different strategies to attract new readers to your blog and get them to subscribe as long as possible and if it is forever better.
Experiment, do something unexpected
For bloggers, it is critical to learn, experiment and try new things to find out what it is that really works or not with your audience. To do this, you must be bold and original, surprise and attract attention in an attractive way. Once you’ve figured it out you can do it over and over consistently and get your blog to succeed. This method will make your audience do not fall into the rut and get tired of your publications over time.