Content Marketing

Content Marketing is a marketing technique that is based on creating content in different formats (articles, blog post, videos, tutorials, webinars, ebooks, whitepapers, etc.), which will attract the target audience of the brand to become a customer. The purpose of Content Marketing is to attract and retain customers by creating content that is relevant and…

Retargeting

Retargeting (or remarketing) is a digital marketing technique that involves advertising with users who have previously interacted with us. This may mean that they have visited our website, opened an email or simply clicked on a certain link of ours somewhere in cyberspace, for example in a forum. The concept of retargeting is very broad,…

Big Data

When we talk about Big Data, we refer to data sets or combinations of data sets whose size, complexity (variability) and speed of growth (velocity) make their capture, management, processing or analysis difficult by conventional technologies and tools such as relational databases and conventional statistics or display packages, within the time required to be useful.…