Retargeting

Retargeting (or remarketing) is a digital marketing technique that involves advertising with users who have previously interacted with us. This may mean that they have visited our website, opened an email or simply clicked on a certain link of ours somewhere in cyberspace, for example in a forum. The concept of retargeting is very broad,…

Interactive Marketing

Interactive marketing consists of the ability to address an individual, remembering the reaction that has, and then re-interacting with that person in a way that takes into account their initial reaction. Although it may seem synonymous, interactive marketing is not the same as online, although interactive marketing processes are facilitated by Internet technology. What interactive…

Facebook, Twitter and YouTube united against terrorism

Facebook, Microsoft, Twitter and YouTube announced that they have formed a group to combat terrorism through their joint work, the promotion of research and collaboration with organizations and institutions. According to EFE, the business coalition, called the Global Internet Forum to Counter Terrorism, will help make the four companies “hostile to terrorists and violent extremists,”…