Content Marketing is a marketing technique that is based on creating content in different formats (articles, blog post, videos, tutorials, webinars, ebooks, whitepapers, etc.), which will attract the target audience of the brand to become a customer.
The purpose of Content Marketing is to attract and retain customers by creating content that is relevant and valuable to them. It changes the paradigm of invasive marketing (eg banners) in order for the consumer to approach the brand, instead of the brand chasing the consumer.
The success of a Content Marketing strategy is based on:
- Create content that educates, entertains and informs the consumer and does not create branded self-promotional content.
- Think of one that is a long-term strategy, having as a horizon begin to see results for at least 6 months of implementation.
- Measure the results of each action to know what works best with our audience