Each time the competition is bigger and costs more to differentiate from the rest, except for very remote characteristics that costs to shape. Given the lack of differentiation regarding competition, brands apply different techniques, either through changes in the good or service or by performing marketing actions that come to position in the brains of consumers as different and that generate a memory. One of the types of marketing that brands use to differentiate themselves is the Green Marketing, also known as Green Marketing or Ecological.
It is focused on the development of campaigns, promotion, products, services and packaging of products with biodegradable components that protect the environment. It is constituted by a set of actions aimed at the positioning of a brand or product. The goal is to increase sales, but also improve the image of the company.
Market research under the idea of being green has helped technologies to create programs and models that involve improvements within the organization by investing in plans to introduce technology that seeks efficiency in all areas of the organization.
Success Factors of a Green Marketing Campaign
- The success of the target for the campaign
- The price
- Innovation and Quality