Mobile Marketing is the set of strategies that allows a company to communicate with its potential customers through any network or mobile device.
The importance of advertising on mobile devices breaks new ground in the marketing strategies of companies and brands are becoming more aware of the interest that users show by this type of devices.
Every day there are more people who have a Smartphone and surf the Internet through it. IAB Spain, in the VI Annual Survey of Mobile Marketing, shows us some data to take into account as the fact that 9 out of 10 Internet users have a Smartphone. This makes us think that it is not enough just to have online marketing strategies for conventional web pages, but has been hasty the time to adapt the offer of products and services to smartphones and to take advantage of this interesting juncture. In fact, from June 2, 2015 all traditional web pages that are not adapted for a correct display on mobile devices will be penalized by the search giant, Google.
Today thousands of companies are incorporating mobile marketing to their corporate strategies, taking into account that it is one of the most successful sales channels today and in the near future
The Future of Mobile Marketing
According to the latest analysis of BI Intelligence, the investment in Mobile advertising will continue to increase but increasingly faster. It is estimated that there is an increase of 43% for 2018 compared to 6% of 2013, so that the investment in Mobile advertising would reach 42.00 million dollars.
This study also reports that the advertising formats that will have the highest growth are the display advertising and the mobile-oriented. Therefore, between 2013 and 2018, a growth in the investment of Display for mobile of 96% and video of 73% is expected. However, the formats that will cover most of the advertising investment until 2018 will be, firstly, the advertising of the search network and, secondly, advertising on social networks.
They also report that ads on Apps work significantly better than ads targeting mobile versions of the web and get better click rates.