- Produce quality content
If you want to leave a mark on social networks, the most important thing is to provide quality content. “Content has two sides,” says Mari Smith, a digital marketing expert. “One is to generate yours, as a leader. And the other element is the content of other people; And not be afraid to share it. ”
One who balances both elements to perfection is the entrepreneur, investor and author Guy Kawasaki. “It has a way of perfectly mixing the content of others with their thoughts and opinions.” And not only that; according to his biography on Twitter, Kawasaki repeats the same tweet four times to reach all time zones.
Clearly, quantity is not the same as quality, but, according to Smith, Kawasaki has a great ability to heal such a volume. When you see your tweets you surely find something that you want to share with your followers.
- Be open
On social networks it is important to be available to your audience, and according to Smith few people exemplify this principle better than the entrepreneur Gary Vaynerchuck. “Twitter responds a lot to its followers,” he says. “Treat everyone as equals and respond very quickly.”
- Focus on a specific niche
In social networks you can either be very general, producing content from different disciplines, or you can choose to specialize in some areas. Influencers tend to be more specific. “Social networks are extremely noisy. You have to be able to excel, “Smith says, and the best way to do that is to have a particular topic.
- Use social networks to build your business and vice versa
For an entrepreneur, the time spent on social networks may seem like a distraction from more important issues to run a business. Because this is time consuming, you must support your leadership in social networking with a profitable company.
- Accept the unique culture of each social network
Each social network has a “unique culture,” says Smith, and the best users know how to adopt it instead of sharing the same content across platforms. For example, Newark Mayor Cory Booker mainly uses Twitter where he has more than a million followers, and Facebook, using each platform in such a way that obtains better result of each one.